A few days ago the Lions unveiled a new logo. I guess it's an improvement over the last one. I know I am the logo aesthetics person on this blog, but I honestly can't figure out if I really hate it, or if I'm just indifferent to it.

More importantly, why try to rebrand after a season like that? No one is going to forget about it just because you throw up a new logo that looks like it took you 10 minutes and a white pencil to create.

Three things I know about this logo:

1) The word logo looks like excrement. You're an old, storied franchise in the NFL, act like it.

2) It's not the worst logo ever used by a Detroit team.

3) Half the time I see the new logo I see it as this. I think it's the font.